Few days back I got a mail from Karen, a beautiful looking young lady who handles the marketing and promotions of RevResponse. She wanted us to get RevResponse know better and write a review on it then. Actually I had seen their network ads earlier and they were quite innovative. We replied back with a “Yes” to her and started trying our hands on RevResponse interface.
Rev Response logoFirst things first. RevResponse is not a CPC or CPM based ad network but a solution for webmasters to turn their visitors into leads by offering free resources, such as magazines, downloadable files, etc, and earn revenue in return. We have been associated with many CPC and CPM based networks, but honestly speaking, visitors now have become more clever to know how to ignore ads, no matter how smartly you blend them. And here comes the smart solution of RevResponse.
RevResponse Business Model
Being a CPL (Cost Per Lead) network, RevResponse pays you for every valid lead you refer. The best part is that they are having hundreds of free products that you can offer to your visitors, such as magazines, whitepapers, software trials, etc. Once a lead either downloads a free trail or subscribes to whitepapers or magazines, you earn money. The payout per lead varies from $1.50 to $20, quite good keeping the promotion of free products in eye.
Their default payment method is via check, but you can also request for Paypal payouts. The minimum payout threshold is at $50 and normally sent 45 days after the end of the month in which the revenue is generated.
Revresponse Ads
RevResponse Business Niches
They have got varieties of products to offer under various niches. This is to ensure that a visitor will find at least one category of his interest and turns into a lead to let you pocket some $$. Below are the categories they offer:
Agriculture
Automotive
Biotech and Pharmaceutical
Computers
Construction
Education
Engineering
Executive and Management
Finance
Food and Beverage
Government
Health Care
Human Resources
Industrial and Manufacturing
Internet
Information Technology
IT – Data Management
IT – Security
IT – Software and Development
IT – Storage
Insurance
Mechanical/Machine
Meetings and Travel
Multimedia
Network/Communications
Purchasing and Procurement
Retail
Sales and Marketing
Small and Medium Business
Telecom and Wireless
Trade/Professional Services
Transportation and Logistics
Utility and Energy
RevResponse Business Solutions
RevResponse has introduced one of it’s kind CPL based ad solutions that include ad widgets, text links, banners and a new Co-Branded site feature. While the normal ad widgets can be customized as flash ads, text ads, featured ads and content ads, the Co-Branded Site allows publishers to use a ready-made advertisement page. They can customize the Co-Branded site’s look to match your existing website’s template, to improve the look and feel.
Co Branded Website
Let’s take an example of SolidBlogger.com and now if we wish to have a Co-Branded site, the final URL of our fully customized Co-Branded site will be solidblogger.tradepub.com. This makes the whole business module look professional and gives a trust factor to your visitors.
For us, its should be a thumbs-up thumbs-up decisions for small to large websites to generate additional revenues each month by providing free and useful contents to your visitors.
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